The name IGNA was created from the principle that an architectural project has the role of raising structures in their physical state and elevating human beings in their emotional state. The architect's role is to boost people's connection with their spaces. The project is the force - the ignition - for this role to be fulfilled.
The logotype was created by using basic shapes as guides - the line, the circle, the square and the triangle. These forms synthesize basic principles of building a visual representation, just as it does in an architectural project. In this case, the structure is the strength, the ignition of the logo.