Coelho Rocha Advogados is a law firm based in Northern Brazil, with proprietary technology developed in-house and over a decade of experience offering agile and personalized legal services. In 2023, the firm approached us to create a new visual identity reflecting its repositioning, aiming to convey a sense of personality, refinement, and aesthetic sensibility targeted at both B2C and B2B markets.
We created a unique, elegant, and mature visual identity, featuring a restrained color palette, striking typography for the logo, and a minimalist symbol that represents movement, plurality, and strength. We also incorporated graphic elements that add rhythm and versatility. Today, the firm has an updated communication suite, including a website, signage, and internal office materials.
©2023 Coelho Rocha
Design Direction: Walter Mattos
Identity Design: Walter Mattos, Bruno Krazler, Diro Soares
Brand Manual: Bruno Krazler
Website: Iure Figueira
Exterior and interior photography: courtesy of the client
Exterior and interior photography: courtesy of the client
